The Printable Craft Shop is a Social Enterprise - a business where society profits - with social and environmental aims. It is the trading name of Crafting4Good CIC, a type of not-for-profit Social Enterprise which must reinvest its profits/surplus to benefit the community it serves, known as a Community Interest Company (CIC). Read on to see why we decided to run our business this way!
A Personal Struggle
Things didn't feel quite right. My personality didn't fit with the typical idea of business-person: many times I was told that I needed to be much more aggressive if I wanted to be in business; that my focus should be to "squeeze every last dime out of your customer" (that's an actual quote!) and focus more on the money if I wanted to succeed.
And they did...
I suddenly discovered that there is a whole sector of different types of businesses, striving to do good in society, putting back in while still being 'a business' and doing all the normal things businesses do - including making a profit (not a dirty word after all!)
Profit - or surplus as it's referred to here - is put back into the business so making a good profit means being able to do more good; you can make more of a difference because it's going back to benefit society, not just to the business owner or shareholders.
What is a social entrepreneur?
A social entrepreneur is an individual who works in an entrepreneurial manner for public or social benefit, rather than just to make money.
What is a social enterprise?
A social enterprise is a business driven by a social or environmental purpose...and the profits they make are reinvested towards achieving that purpose.
Buy Social: Helping to Give Back
Every Customer helps us achieve our social and environmental goals: the more you order from us, the more 'good' we can do with the profits
I'm now very happy to have started Crafting4Good as a Community Interest Company, being part of a growing movement where making money and doing good can be merged together. Just like 'Buy Local'encourages people to shop locally and support small high street business, 'Buy Social' is about encouraging people to support the growing number of businesses who are all working towards social or environmental aims.