Proud to be a Social Enterprise
Crafting4Good CIC is a craft company with a difference: we're a nonprofit business where society profits rather than owners. As a social enterprise, we have social and environmental goals and must reinvest any surplus to benefit the community we serve (known as a Community Interest Company, a "CIC").
A Personal Struggle
Things didn't feel quite right. My personality didn't fit with the typical idea of a business person: many times I was told that I needed to be much more aggressive if I wanted to be in business; that my focus should be to "squeeze every last dime out of your customer" (that's an actual quote!) and focus more on the money if I wanted to succeed.
Epiphany Time
I suddenly discovered that there is a whole sector of different types of businesses, striving to do good in society, putting back in while still being 'a business' and doing all the normal things businesses do - including making a profit (not a dirty word after all!)
Profit - or surplus as it's referred to here - is put back into the business so making a good profit means being able to do more good; you can make more of a difference because it's going back to benefit society, not just to the business owner or shareholders.
What is a social entrepreneur?
A social entrepreneur is an individual who works in an entrepreneurial manner for public or social benefit, rather than just to make money.
What is a social enterprise?
A social enterprise is a business driven by a social or environmental purpose...and the profits they make are reinvested towards achieving that purpose.
Buy Social: Helping to Give Back
Every Customer helps us achieve our social and environmental goals:
the more you order from us, the more 'good' we can do with the profits
I'm now very happy to have started Crafting4Good as a Community Interest Company, being part of a growing movement where making money and doing good can be merged together. Just like 'Buy Local' encourages people to shop locally and support small high street businesses, 'Buy Social' is about encouraging people to support the growing number of businesses that are all working towards social or environmental aims.